Using marketing techniques to promote healthy behaviors. These are books we recommend often.

Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations

 

 

 

 

 

 

Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations by Rina Alcalay, PhD and Robert Bell, PhD – (free pdf) If you can get past the fact that you are reading an academic report, this is solid gold.

 

 

 

Fostering Sustainable Behavior: An Introduction to Community Based Social Marketing

Fostering Sustainable Behavior: An Introduction to Community Based Social Marketing – Doug MacKenzie Mohr and William Smith – more readable (uses narrative examples) intro to social marketing with environmental examples.

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