This is great speech by journalist John Pilger on the powers and dangers of corporate media. I think what’s most interesting about it is that he breaks from the Left/Right dialectic that plagues social change movements and takes liberalism to task for some of its crimes. The liberal Clinton administration increased the size of the […]
This is an old Eyebeam R&D Project. If you haven’t used Fundrace, try it out. There’s something amazing about having access to the information. But what is happening exactly? Accoutability? Transparency? What is the result? Maybe we should talk to Jonah. Excerpt of NY Times piece Fundrace was created by a small team at Eyebeam, […]
Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful? A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have […]
Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating – using the stick instead of the carrot. ## Example 1 From Greenpeace:## The ranking criteria reflect the demands of the Toxic Tech campaign to the […]
Blackmailing (not really) store owners by offering to bring tons of motivated customers if they will do the most to make their store energy efficient. Documented very well – including dollar amounts. Carrotmob Makes It Rain from carrotmob on Vimeo.