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Politics as Product

Created: 04 Nov 2008

Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we're on the next distraction tomorrow. This election has been primarily a contest ...

Ogilvy: "speak their language"

Created: 23 Aug 2008

"If you're trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think." - David Ogilvy via The Hidden ...

John Pilger – Freedom Next Time

Created: 19 Jun 2008

This is great speech by journalist John Pilger on the powers and dangers of corporate media. I think what's most interesting about it is that he breaks from the Left/Right dialectic that plagues social change movements and takes liberalism to task for some of its crimes. The liberal Clinton ...

PRWatch: Corporate Sponsored Slacktivism

Created: 15 Jun 2008

After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while ...

Loss Aversion, Greenpeace, and Health

Created: 29 Apr 2008

Here's a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating - using the stick instead of the carrot. ## Example 1 From Greenpeace:## The ranking criteria reflect the demands of the Toxic ...

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