The Colbert ReportMon – Thurs 11:30pm / 10:30c Jonah Lehrer Emotions vs. Rationality in decision making. Artists need to embrace the emotional influence their work has in decision making.
Tag Archives: neuroscience
NYT – Is the Ad a Success? The Brain Waves Tell All
Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to it. “We measure attention, second by second; how emotionally engaged you are with what you’re watching, whether it’s a commercial, a movie or …
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