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neuroscience

Jonah Lehrer on Colbert

Created: 15 Feb 2009

The Colbert ReportMon - Thurs 11:30pm / 10:30c Jonah Lehrer Emotions vs. Rationality in decision making. Artists need to embrace the emotional influence their work has in decision ...

NYT – Is the Ad a Success? The Brain Waves Tell All

Created: 06 Apr 2008

Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to ...

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