Laugh at a Campaign Pitch? Sure. Visit the Grandparents? Not So Much. – NYTimes.com

MIAMI — When Sarah Silverman told young Jews to get their lazy rotund rear ends to Florida to persuade their grandparents to vote for Senator Barack Obama, one question loomed: Would they go? This weekend was the first big test, a kickoff for the so-called Great Schlep, and so far, momentum has been building with […]

John Pilger – Freedom Next Time

This is great speech by journalist John Pilger on the powers and dangers of corporate media. I think what’s most interesting about it is that he breaks from the Left/Right dialectic that plagues social change movements and takes liberalism to task for some of its crimes. The liberal Clinton administration increased the size of the […]

NYT – April Fool! The Purpose of Pranks

By BENEDICT CAREY Published: April 1, 2008 Keep it above the belt, stop short of total humiliation and, if possible, mix in some irony, some drama, maybe even a bogus call from the person’s old flame or new boss. A good prank, of course, involves good stagecraft. But it also requires emotional intuition. “You want […]

NYT – Is the Ad a Success? The Brain Waves Tell All

Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to it. “We measure attention, second by second; how emotionally engaged you are with what you’re watching, whether it’s a commercial, a movie or […]