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New Anti-Smoking Ads Warn Teens 'It's Gay To Smoke'

Created: 07 Dec 2009

New Anti-Smoking Ads Warn Teens 'It's Gay To ...

PRWatch: Corporate Sponsored Slacktivism

Created: 15 Jun 2008

After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while ...

Loss Aversion, Greenpeace, and Health

Created: 29 Apr 2008

Here's a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating - using the stick instead of the carrot. ## Example 1 From Greenpeace:## The ranking criteria reflect the demands of the Toxic ...

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