MIAMI — When Sarah Silverman told young Jews to get their lazy rotund rear ends to Florida to persuade their grandparents to vote for Senator Barack Obama, one question loomed: Would they go?
This weekend was the first big test, a kickoff for the so-called Great Schlep, and so far, momentum has been building with the pace of a nice brisket. Though about seven million people have watched Ms. Silverman’s four-minute Web video explaining why “visiting your grandparents could change the world,” the schlep remains mostly virtual.
Mik Moore, 34, co-director of Jewish Council for Education and Research, the nonprofit group behind the project, said 100 people visited Florida this weekend to convince older Jewish voters that Mr. Obama should be president, while about 100 more visited relatives in other swing states.
Declaring it “a really good start,” Mr. Moore said he hoped that dozens more would officially schlep before Election Day.
Laugh at a Campaign Pitch? Sure. Visit the Grandparents? Not So Much. – NYTimes.com