The Efficacy of Soap Operas

“Increase in Calls to the CDC National STD and AIDS Hotline Following AIDS-Related Episodes in a Soap Opera”

by May. G. Kennedy, Ann O’Leary, Vicki Beck, Katrina Pollard, and Penny Simpson

An article tracking material audience response to the inclusion of AIDS related themes in a soap opera. Now if art ever had a national stage, a defined topic, and a limited viewing time, one might be able to do similar research.


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