We’re bringing back the biggest aha’s, loudest laughs, and stickiest strategies from the Audience Energizer Lab, where we tackled one giant question:
“How do we move our audiences from “meh” to “LET’S GO”?
Get cozy. Get curious. And get ready to re-energize your approach.
What We Explored
Stages of Change
From “Huh?” to “Hell yes!” – change doesn’t happen all at once. We mapped the journey through:
and asked:
Where is your audience right now?
How do you move them just one step forward?
Know Your People
Not everyone is your audience – and that’s okay!
We broke down how to strategically choose who you want to reach, and how to make them care by answering:
- Why would they act?
- Why wouldn’t they?
- What do they believe?
- Do they feel like they belong?
Pro tip from the chat:
“Not everyone is our audience.”
True and freeing.
Think, Feel, Do… But Make It Personal
We reconnected with Action Energizer Lab wisdom and added a twist:
- Highlight the benefits of new behavior
- Minimize the costs (or perceptions!) of change
- Smash through barriers like apathy, paralysis, and anxiety
Yes, we gave apathy a shovel on slide 64.
It’s Not Just About Cake (But Also, Cake Helps)
Why don’t people show up?
- Sometimes it’s the drive.
- The cost.
- The social battery.
- Sometimes it’s because you didn’t tell them what kind of chips to bring.
And when people do show up?
- It’s because they feel welcome, seen, included.
- It’s because there’s joy, clarity, and belonging.
Best summary from the Zoom chat:
Best Chat Moments
“Make it easy to say YES.”
“Ted Lasso energy needed.”
“Reconnect w/ your inner child.”
“CAKE.”
Yes, cake came up multiple times. And yes, it was relevant.
Watch the Full Recording
Relive the magic or catch what you missed.
View the Slide Deck
All the juicy visuals, minus the emoji chaos.
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