Narrative, comedy, and a message: The Internet Must Go

In 2012, market researcher John Wooley was dispatched to help the big ISPs figure out how to sell their vision for a “faster,” “cleaner” Internet.  Six months later he produced this report — and shared it with the world.

A great example of using comedy to play the villain, a great narrative, and still able to communicate key ideas about an issue most people have trouble understanding.

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