So this week we’re doffing our caps to the work of Women on Waves, who worked with our good friends at Yes Lab to create the www.diesalforwomen.com website ‘Misopolis’, a fabricated fashion brand which claimed to provide free abortion pills to its female workers in order to set them free and to create a fun factory.
The website is designed as ‘a parody on the PR campaigns and the reluctance to address human rights by the fashion industry in general and Diesel in particular. It intends to show that violations of human rights never happen in isolation and that the right to a safe abortion is connected with the broader framework of social rights, workers rights and the right to autonomy.’
A great tongue-planted-firmly-in-cheek example of subversive use of capitalism and its symbols to fuel women’s rights!
You can read more about the action on Actipedia, here: http://actipedia.org/project/women-waves-creates-hoax-website-under-diesel-brand-stand-workers-rights