The Anti-Defamation League, the NAACP, and the Color Of Change have called for business to boycott advertising on Facebook “to stand in solidarity with our most deeply held American values of freedom, equality and justice.”
What would you do with $70 billion?
We know what Facebook did.
They allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others.
They named Breitbart News a “trusted news source” and made The Daily Caller a “fact checker” despite both publications having records of working with known white nationalists.
They turned a blind eye to blatant voter suppression on their platform.
Could they protect and support Black users? Could they call out Holocaust denial as hate? Could they help get out the vote?
They absolutely could. But they are actively choosing not to do so.
99% of Facebook’s $70 billion is made through advertising.
Who will advertisers stand with?
Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.
Please join us.
Over two years ago we published an op-ed in ArtNet News about the Center for Artistic Activism’s withdrawl from Facebook. We tried to make the case for other non-profits to exit by focusing on the data and financial side while touching on moral and ethical issues. It’s not too late.