Keyti, a Senegalese hip-hop artist, co-founded Journal Rappé, a rap-based news program that gained international attention. Initially operating without significant financial backing, Journal Rappé became a powerful tool for political commentary and social change in Senegal.
In 2019, Keyti began collaborating with the Center for Artistic Activism, which provided him with the tools and frameworks to refine his approach to activism.
Through the training, he learned to integrate structured processes and strategic planning into his creative work. This clarity not only improved the execution of his projects but also enhanced his ability to articulate strategies, both with his team and external stakeholders.
The Center’s emphasis on the importance of planning and evaluation empowered Keyti to measure the impact of his work more effectively, ensuring that his projects created the desired social change. He has also become a trainer for the Center, working with alumni from various countries.
“What I learned is to have a clear process because it will help you know where you are, and it will help you go back to things when you feel like ‘okay, I didn’t expect this. This is not working. Let me go back to the previous phase.’ I also learned it is important to measure and monitor your actions because it informs the next project you’re going to do.”
— Keyti, Artistic Activist, Senegal
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Transformative Impact Framework
By analyzing data from surveys, interviews, feedback, and statements from 15 years of Center for Artistic Activism alumni, key impact themes emerged. Initially identifying 30 themes, we condensed them into eight categories.
