Politics as Product

Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we’re on the next distraction tomorrow. This election has been primarily a contest between the values of experience and […]

The Changing Face of the U.S. Consumer

via: Ad Age NEW YORK (AdAge.com) — The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It’s not news that the nation is aging, but the fact that the average U.S. head of household is […]

PRWatch: Corporate Sponsored Slacktivism

After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of […]

good answer to a relevant question by some guy

Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful? A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have […]

NYT – Is the Ad a Success? The Brain Waves Tell All

Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to it. “We measure attention, second by second; how emotionally engaged you are with what you’re watching, whether it’s a commercial, a movie or […]