“Thing is, you cannot truly quantify creativity. And in ever-increasing fashion, our clients’ (and our own) rote dependence on the dusty world of metrics is exactly why creativity is going to hell. When marketing decisions are based on numbers, we lose completely the desire to “waste” time being creative. And heaven forbid we ever again …
Continue reading “Why Metrics Are Killing Creativity in Advertising”
A public service ad for a seatbelt campaign in the UK, gone viral with lots of press too. Nice tension between beauty and horror. But if I didn’t before, will I wear a seatbelt now? Or does this serve the function of reinforcement? Or merely an e-mail forward as banal statement of concern? Hard to …
OK, it’s essentially an off-beat ad campaign by Volkswagon, but it does say something about modeling social behavior through fun. Bottle Bank Video
Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we’re on the next distraction tomorrow. This election has been primarily a contest between the values of experience and …
“If you’re trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy via The Hidden Persuader
via: Ad Age NEW YORK (AdAge.com) — The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It’s not news that the nation is aging, but the fact that the average U.S. head of household is …
After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of …
Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful? A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have …
Continue reading “good answer to a relevant question by some guy”
Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to it. “We measure attention, second by second; how emotionally engaged you are with what you’re watching, whether it’s a commercial, a movie or …
Continue reading “NYT – Is the Ad a Success? The Brain Waves Tell All”
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