Very encouraging that this video has 6.5 million views. Since our idea is so far from reality, how does this change the way we talk about this issue? How do we approach the topic so the people we’re talking to don’t dig in and defend what they believe to be true? And how does the …
Tag Archives: public relations
Politics as Product
Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we’re on the next distraction tomorrow. This election has been primarily a contest between the values of experience and …
Ogilvy: "speak their language"
“If you’re trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy via The Hidden Persuader
PRWatch: Corporate Sponsored Slacktivism
After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of …