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Politics as Product

Created: 04 Nov 2008

Happy Spokesmodel Selection Day to one and all. I am certainly not the first to comment on the commodification of American politics in general and this race specifically, but a little more can be said before we're on the next distraction tomorrow. This election has been primarily a contest ...

Ogilvy: "speak their language"

Created: 23 Aug 2008

"If you're trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think." - David Ogilvy via The Hidden ...

The Changing Face of the U.S. Consumer

Created: 13 Jul 2008

via: Ad Age NEW YORK (AdAge.com) -- The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It's not news that the nation is ...

PRWatch: Corporate Sponsored Slacktivism

Created: 15 Jun 2008

After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while ...

good answer to a relevant question by some guy

Created: 30 Apr 2008

Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful? A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we ...

NYT – Is the Ad a Success? The Brain Waves Tell All

Created: 06 Apr 2008

Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to ...

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