MUNA and HeadCount on Tour!
Founded in 2013 by Jack Antonoff (Bleachers) and fashion designer Rachel Antonoff, The Ally Coalition (TAC) is committed to bettering the lives of LGBTQ youth through tours, social media campaigns and collaborative partnerships, providing meaningful support to organizations serving LGBTQ Youth.
With TAC’s unique connection to the entertainment industry, the artists they partner with use their platforms to address the systemic inequalities facing the LGBTQ population and activate prominent members of the creative community and their fan bases to engage with these issues in meaningful and impactful ways.
In 2022, TAC partnered with HeadCount, a nonpartisan and nonprofit organization that registers people to vote, on a tour with the band MUNA. HeadCount engaged with MUNA fans to provide voter registration, education, and empowerment.
Meeting Audiences Where They Are
TAC utilized the space and time that fans were gathered for a show to bring voting access directly to them.
Making Participation Easy and Fun
They made it easy and accessible for fans to further their voting education, update their voting status, and register to vote while they were already waiting at a show. Their actions brought voting registration directly to the fans without them having to make an effort at a different time or place to register to vote or get voter education materials.
TAC engaged with more fans on this tour than ever before! HeadCount provided a safe and welcoming place for folks to learn more about voting and get the word out. There were so many positive responses from fans who were excited that MUNA cared enough about voting to bring them along on their tour.
“I think a great lesson is to set a big goal for yourself while knowing you may not reach it. You never know what to expect when executing an activation or campaign, and all you can do is your best. The hardest part is starting, and it can only get better from there! It’s all trial and error. You can’t be too hard on yourself for not meeting the goals you set or when something doesn’t go as planned. It’s already amazing that you’re attempting to make a difference. Even if you only reach 5 people, that’s better than none!”
– Project Lead Annie Bailey
Created by The Ally Coalition, led by Annie Bailey, in collaboration with HeadCount and MUNA
TAC supported 17 tour stops in Fall 2022. They registered 360 voters, helped 1,500 directly with voting needs, and were seen by thousands of concert-goers.
What is Unstoppable Voters?
Through the Center for Artistic Activism’s expansive Unstoppable Voters program, we support creatively risk-taking, strategic, ambitious organizations, people, and projects that address urgent and specific anti-voter attacks. We provide training and community building for individuals and groups who are passionate about protecting the freedom to vote and bringing the needed innovation to that fight. And we provide funding and support to help manifest that innovation and bring real, measurable impact. To date, we’ve helped over 80 organizations and over 900 individual activists, artists, and everyone in between make voting accessible, safe, joyful, powerful, and irresistible.