Our founders (The Artist! The Historian!) got deep into the Slap Chop, the Snuggie, and the Ginsu 2000! They shared what they’ve learned from infomercials (and some heavy communications theory) and revealed some simple tools to better understand audiences and communicate persuasively to people who don’t already agree. Notes from the webinar Lambert will be at the CAA Conference. See the list of all of our webinars. Feel free to share with friends. Donate to keep these webinars free.