Our founders (The Artist! The Historian!) got deep into the Slap Chop, the Snuggie, and the Ginsu 2000! They shared what they’ve learned from infomercials (and some heavy communications theory) and revealed some simple tools to better understand audiences and communicate persuasively to people who don’t already agree.
#8 How to Win Change Minds
Notes from the webinar
Touch N Brush Commercial
Lambert will be at the CAA Conference.
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