After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of …
Category Archives: Research Notebook
good answer to a relevant question by some guy
Q: Of the various projects the Anti-Advertising Agency has been involved in, which ones do you think have been most successful? A: I don’t really know for sure. To know we would have to do what is done in any marketing campaign, which is an impartial evaluation — surveys, testing, etc. And we don’t have …
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Web Analytics
Web analytics allow you to track how many people are visiting your site, what sites they are coming from, what words they use to search when finding your site, and more. Without knowing who is looking at your site, you can know what they are looking at, for how long, in what order, they city …
Loss Aversion, Greenpeace, and Health
Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating – using the stick instead of the carrot. ## Example 1 From Greenpeace:## The ranking criteria reflect the demands of the Toxic Tech campaign to the …
CarrotMob gives stores incentive to go green
Blackmailing (not really) store owners by offering to bring tons of motivated customers if they will do the most to make their store energy efficient. Documented very well – including dollar amounts. Carrotmob Makes It Rain from carrotmob on Vimeo.
Hans Haacke
Hans Haacke lecture Gallatin School, New York University, April 15, 2008 S&S: As a political artist, how can you know when you’ve been successful? Haacke: I’ve been asked that question many times, and that question requires one to go around it before one really avoids it. I believe it is a relatively new phenomenon that …
But Is It Politics?
Bad art makes bad political art….To those who would charge that thinking through the efficacy of political art turns art into propaganda I would say: absolutely. But sublime, and successful, propaganda.
Future Farmers: ~Human Knot~
One month after the United States invaded Iraq, Futurefarmers put out a public call for people to come to the Marin Headlands to join in a Human Knot. A human knot starts out with a group of people holding hands in a big circle. People are then asked to get tangled and twisted up without …
NYT – April Fool! The Purpose of Pranks
By BENEDICT CAREY Published: April 1, 2008 Keep it above the belt, stop short of total humiliation and, if possible, mix in some irony, some drama, maybe even a bogus call from the person’s old flame or new boss. A good prank, of course, involves good stagecraft. But it also requires emotional intuition. “You want …
NYT – Is the Ad a Success? The Brain Waves Tell All
Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to it. “We measure attention, second by second; how emotionally engaged you are with what you’re watching, whether it’s a commercial, a movie or …
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